I was wondering if this ever made it to Numista's "headlines":
http://www.banxico.org.mx/informacion-para-la-prensa/comunicados/billetes-y-monedas/monedas/%7BAADB0851-D786-6856-0020-D73CF0FE1DED%7D.pdf
In 2010 that coin won the "Most Beautiful Coin in the World" award. Which is given by the Minting Houses Directors Confederation. So it is the pros valuating the beauty of the coins.
That was something be proud of, but at the same time was a blow to the face because now that coin is sold at 500% the original value.